//My Book//

My book is currently available only in French, but it will soon be released in English.

Have you heard of affinity audiences, custom segments, in-market audiences, optimized targeting, Audience Signal for Performance Max, Google Ads and Google Analytics 4 remarketing audiences or even audience expansion? If you are an entrepreneur, agency account manager or freelancer who works with Google Ads (formerly AdWords) you probably know that it exists, but you are not too comfortable with all these concepts that look similar, but are nevertheless very different. You may lack information or training, use it too little or not effectively enough…